Midwest Dental Website Design
Many peoples first interaction with any company is online so I knew the importance of having a well designed, well tested corporate site. My goal when I started working at Midwest Dental was to create a bright, accessible, light hearted brand. The website that existed before was very drab, outdated and matched the negative feelings that people associate with dentistry. I wanted to bring life to the website and brand by making it fun. Through the use of icons, illustrations and vibrant photography I achieved the look I was reaching for. Beyond the look was the UI/UX side of the site starting with mobile first design. I went through and reworked the structure from the ground up. Insuring that the patients would find what they needed easily and efficiently. My number one goal was to increase conversion and I made changes accordingly. Making it simpler to request an appointment from any point on the site, and using location so patients could get to there office page with just one click. This project taught me about how a great site experience parried with a strong brand can impact customer conversion.
UI/UX Design
